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ADVERTISING ON DIVEOZ.COM.AU

As DiveOz.com.au is Australia's largest and most popular Scuba Related web site, we have a target audience of divers or people interested in diving. The  vast majority of visitors to our site are from Australia (71.27%), with the remainder from America (13.04%), and the rest of the world sharing the the remaining 15.69%. In 2005, we had over 1.3 million visitors through the site and the trend in the first month of 2006 shows that this is increasing. As you can see for the first 6 months of 2007 we have almost met the total number of visitors for 2005.

Reader Profile: The typical DiveOz.com.au visitor is predominantly male, aged between 25 and 45 years, and is a diver. More than 75% of them dive all year round, showing a high commitment to the sport. They are generally affluent acquirers and many are based in IT positions and are very internet aware, so dealing via e-mail and using computers for research is very common place. Other readers include women and younger males who actively participate in diving and other marine sports, including fishing, boating, or family marine recreational interests. Many of our visitors are regular users of charter boats for diving and have a strong desire to travel to dive locations.

The Web Site: This web site was launched in December 1998 and is updated often with the latest news within the dive industry or of interest to our readers. This is an opportunity for you to extend your business by having your own site linked from DiveOz.com.au or having pages hosted as part of feature articles or advertorials on the Diveoz.com.au web site, at realistic rates.

2007 - a year in review: Dive-Oz experienced a large increase in visitors, Below are the monthly stats from 2007 based on the logs our server stores, the average log file for a month is around 45-50meg in size.

2007 Visitation Stats To Date

This Report gives you a quick overview of our web site traffic for the year 2007.

MONTH PAGE VIEWS VISITORS OUTBOUND DATA AVERAGE USERS
January 1,699,149 pages 146,929 visitors 38.80 gigabytes 4,739 per day
February 1,469,576 pages 128,971 visitors 33.33 gigabytes 4,606 per day
March 1,656,292 pages 161,543 visitors 36.31 gigabytes 5,048 per day
April 1,623,432 pages 152,527 visitors 36.51 gigabytes 5,084 per day
May 1,647,980 pages 158,286 visitors 36.07 gigabytes 5,106 per day
June 1,665,938 pages 212,148 visitors 34.40 gigabytes 7,071 per day
July 1,722,028 pages 228,229 visitors 35.59 gigabytes 7,362 per day
YTD Totals: 11,484,395 pages 1,188,633 visitors 251.01 gigabytes 5,573 per day

DiveOz.com.au guarantees that your advertising is targeted at the people who are your hottest prospects and our advertising rates are the best in Australia for promoting your product or service to the people who are most likely to purchase or use from your business. We now have banners at both the top and bottom of our pages, effectively doubling your exposure rate at no extra charge to you.

Popularity and Exposure: Dive-Oz is going from strength to strength, in July 2001 we had around 12,500 visitors a month, in July 2002 we had 43,000 visitors. July 2003, we had a whopping 65,500+ visitors through the site. In January 2006 we had just over 100,000 visitors, in March 2006, we had just over 118,000 visitors. As you can see above from the year to date stats, our visitation rates continue to climb at a steady rate.

RATES

Advertising on a site such as this can be very effective as it allows you to target your audience! Attractive banners do get noticed and really get your message across to the visitor and if you have an existing website then it can direct your targeted audience straight to it. When the viewer clicks on your banners, we open your web site in a new window thus steering traffic to your web site allowing you to capitalise on your existing marketing material.

At our current rates of page views per week, your Banner would be seen thousands of times every week!

You can advertise on a month to month basis, this will cost you $55.00 Inc GST per month, or, you can book and pay for 6 months @ $264.00 Inc GST, or the best value which is a full year at the discounted rate of just $440.00 Inc GST.

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Banner advertising on the Internet can bring great results. It can also bring you negligible results if your banner is not placed where your target audience can see it. In many cases, Banner Advertising costs you lots of money and many large Australian Companies have Internet Advertising budgets that can be quite scary. Our rates are low and or advertisers usually receive good click-thru rates.


BANNER DESIGN

SUPPLY IT YOURSELF
Banners must be a standard size of 468 x 60 Pixels @ 72dpi and must be no larger than 25k in size.
Banners must be in GIF format, no JPEGS. Animated banners are acceptable and this does attract the eye to a banner more effectively. We also now accept FLASH Banners, subject to our criteria.


WE DESIGN IT FOR YOU
We will design a banner(s) based on the information or graphics that you supply to us.
Information and images can be scanned from your existing brochures and advertising materials.

STATIC BANNERS:- $44.00 Inc GST
ANIMATED FLASH BANNERS:- $99.00 Inc GST
To book advertising or make further enquires, contact us by clicking .



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