As DiveOz.com.au is Australia's largest and most popular Scuba
Related web site, we have a target audience of divers or people
interested in diving. The vast majority of visitors to our
site are from Australia (71.27%), with the remainder from America
(13.04%), and the rest of the world sharing the the remaining
15.69%. In 2005, we had over 1.3 million visitors through
the site and the trend in the first month of 2006 shows that
this is increasing. As you can see for the first 6 months of 2007 we
have almost met the total number of visitors for 2005.
Reader Profile: The typical DiveOz.com.au visitor is predominantly
male, aged between 25 and 45 years, and is a diver. More than 75% of
them dive all year round, showing a high commitment to the sport.
They are generally affluent acquirers and many are based in IT
positions and are very internet aware, so dealing via e-mail and
using computers for research is very common place. Other readers
include women and younger males who actively participate in diving
and other marine sports, including fishing, boating, or family
marine recreational interests. Many of our visitors are regular
users of charter boats for diving and have a strong desire to travel
to dive locations.
The Web Site: This web site was launched in December 1998 and is
updated often with the latest news within the dive industry or of
interest to our readers. This is an opportunity for you to extend
your business by having your own site linked from DiveOz.com.au or
having pages hosted as part of feature articles or advertorials on
the Diveoz.com.au web site, at realistic rates.
2007 - a year in review: Dive-Oz experienced a large increase in
visitors, Below are the monthly stats from 2007 based on the logs our server
stores, the average log file for a month is around 45-50meg in size.
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This Report
gives you a quick overview of our web site traffic for the year
2007.
|
MONTH |
PAGE VIEWS |
VISITORS |
OUTBOUND DATA
|
AVERAGE USERS |
|
January |
1,699,149 pages |
146,929 visitors |
38.80 gigabytes |
4,739 per day |
|
February |
1,469,576 pages |
128,971 visitors |
33.33 gigabytes |
4,606 per day |
|
March |
1,656,292 pages |
161,543 visitors |
36.31 gigabytes |
5,048 per day |
|
April |
1,623,432 pages |
152,527 visitors |
36.51 gigabytes |
5,084 per day |
|
May |
1,647,980 pages |
158,286 visitors |
36.07 gigabytes |
5,106 per day |
|
June |
1,665,938 pages |
212,148 visitors |
34.40 gigabytes |
7,071 per day |
|
July |
1,722,028 pages |
228,229 visitors |
35.59 gigabytes |
7,362 per day |
|
YTD Totals: |
11,484,395 pages |
1,188,633 visitors |
251.01 gigabytes |
5,573 per day |
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DiveOz.com.au guarantees that your advertising is targeted at the people who are your hottest prospects and our advertising rates are the best in Australia for promoting your product or service to the people who are most likely to purchase or use from your business.
We now have banners at both the top and bottom of our pages,
effectively doubling your exposure rate at no extra charge to you.
Popularity and Exposure: Dive-Oz is going from strength to
strength, in July 2001 we had around 12,500 visitors a month, in
July 2002 we had 43,000 visitors. July 2003, we had a whopping 65,500+ visitors
through the site. In January 2006 we had just over 100,000 visitors,
in March 2006, we had just over 118,000 visitors. As you can see
above from the year to date stats, our visitation rates continue to
climb at a steady rate.
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